The local marketing team aimed to showcase Vacasa homes in Galveston, Texas, and I proposed utilizing our influencer relations program to boost brand recognition in that market.

We partnered with a travel content creator and his team to showcase a stay at a luxury home right by the Galveston beach. This collaboration utilized a curated plan focused on brand and market awareness while highlighting why travelers should choose vacation rentals.

Content from this partnership was featured in an issue of Houstonia Magazine (UVM: 350,000) and on the luxuryworldtraveler Instagram page with over 3M followers.