We had the exciting opportunity to find a new non-profit partner for our winter campaign. I proposed working with Folds of Honor, an organization that provides life-changing scholarships to the spouses and children of America’s fallen or disabled military.

After connecting with their leadership team, we developed Operation Gift, a cause-based promotional campaign that raised money and awareness for Folds of Honor.

The campaign ran for over a month, and the social media strategy amplified any promotions created by the email team. We ended up raising $70,000 in funds that went toward educational scholarships and supplies.