The corporate communications team sought a partner for a themed vacation rental experience. After searching for interested brands, I connected with a Senior VP at Sony Pictures Entertainment who expressed interest in a collaboration. This led to the creation of the Ghostbusters Firehouse in Portland, Oregon.

Fans and paranormal enthusiasts had the opportunity to book a stay of an afterlife-time on Oct. 21, 2022. The single stay was bookable on a first-come-first-served basis.

For the social aspect of the campaign, I collaborated closely with members of Sony's marketing team, our internal brand team, and an outside agency to develop a continuous stream of content leading up to the booking date.