To capture the festive spirit of the holidays, Dr. Seuss Enterprises and Vacasa joined forces to bring the Grinch's lair from the classic story to life. Adventurous travelers, families, and Grinch enthusiasts were able to celebrate the holiday season by booking the infamous cave. Bookings opened on Dec. 3 for stays leading up to the Christmas holiday from Dec. 13-23.

As a member of the corporate communications team, I was at the forefront of this engaging initiative. I created a robust social media plan that aligned across both brands' channels to highlight a series of content leading up to the booking date.

Our team worked with our PR agency, in-house marketing teams, and the Dr. Seuss team to bring this viral campaign together.