This project aimed to enhance brand recognition by leveraging the popular conversation around the 2019 Area 51 Raid meme. I collaborated with our brand videographer to develop a social media campaign that incorporated products from leading brands we sold.

The outcome was a compelling commercial video that blended meme culture and highlighted the ideal gear to rescue an extraterrestrial pal.

While this kit wasn't actually available for purchase, the video received attention on popular subreddits and Facebook groups.