As part of the social strategy around Tangible’s acquisition of AUTTO, I worked closely with the executive team to amplify the content across various channels. We crafted compelling social media posts and tweets, highlighting the key benefits of the acquisition for both Tangible and AUTTO customers.

We also engaged with legal industry influencers and thought leaders, sharing the press release and generating valuable conversations about the future of technology in legal services.

Additionally, I developed a comprehensive social media calendar to ensure consistent and strategic messaging throughout the campaign. These efforts resulted in significant brand awareness and positive sentiment around the acquisition, helping to solidify Tangible's position as a leader in the legal technology industry.

To capture the festive spirit of the holidays, Dr. Seuss Enterprises and Vacasa joined forces to bring the Grinch's lair from the classic story to life. Adventurous travelers, families, and Grinch enthusiasts were able to celebrate the holiday season by booking the infamous cave. Bookings opened on Dec. 3 for stays leading up to the Christmas holiday from Dec. 13-23.

As a member of the corporate communications team, I was at the forefront of this engaging initiative. I created a robust social media plan that aligned across both brands' channels to highlight a series of content leading up to the booking date.

Our team worked with our PR agency, in-house marketing teams, and the Dr. Seuss team to bring this viral campaign together.

The corporate communications team sought a partner for a themed vacation rental experience. After searching for interested brands, I connected with a Senior VP at Sony Pictures Entertainment who expressed interest in a collaboration. This led to the creation of the Ghostbusters Firehouse in Portland, Oregon.

Fans and paranormal enthusiasts had the opportunity to book a stay of an afterlife-time on Oct. 21, 2022. The single stay was bookable on a first-come-first-served basis.

For the social aspect of the campaign, I collaborated closely with members of Sony's marketing team, our internal brand team, and an outside agency to develop a continuous stream of content leading up to the booking date.

On December 7th, 2021, Vacasa, the leading full-service vacation rental management company in North America, made its debut on the Nasdaq stock exchange.

To celebrate this important milestone, the marketing team launched a series of creative campaigns aimed at raising brand awareness and sharing the company story.

Part of the marketing efforts included creating a social media strategy aligned with PR initiatives to reach specific audiences and deliver the company's message in a compelling and engaging way.

The local marketing team aimed to showcase Vacasa homes in Galveston, Texas, and I proposed utilizing our influencer relations program to boost brand recognition in that market.

We partnered with a travel content creator and his team to showcase a stay at a luxury home right by the Galveston beach. This collaboration utilized a curated plan focused on brand and market awareness while highlighting why travelers should choose vacation rentals.

Content from this partnership was featured in an issue of Houstonia Magazine (UVM: 350,000) and on the luxuryworldtraveler Instagram page with over 3M followers.

This project aimed to enhance brand recognition by leveraging the popular conversation around the 2019 Area 51 Raid meme. I collaborated with our brand videographer to develop a social media campaign that incorporated products from leading brands we sold.

The outcome was a compelling commercial video that blended meme culture and highlighted the ideal gear to rescue an extraterrestrial pal.

While this kit wasn't actually available for purchase, the video received attention on popular subreddits and Facebook groups.

We had the exciting opportunity to find a new non-profit partner for our winter campaign. I proposed working with Folds of Honor, an organization that provides life-changing scholarships to the spouses and children of America’s fallen or disabled military.

After connecting with their leadership team, we developed Operation Gift, a cause-based promotional campaign that raised money and awareness for Folds of Honor.

The campaign ran for over a month, and the social media strategy amplified any promotions created by the email team. We ended up raising $70,000 in funds that went toward educational scholarships and supplies.